slots available this month for a free audit — I don't take on every case. Book mine →
mathieu henry
Freelance ops · 10+ years in startups

Your team does a robot's job.
I build the robot.

Audit, automation, custom tools. I follow your data's path, kill the time-consuming tasks — and make your business faster than your competitors.

Book my free audit See the method
Already trusted by
Burgundy Discovery · Thirsty Wine Club · Welya
10+ yearsin the startup world
3companies supported
A → Zfrom audit to deployment
1-3haudit, free
01 Why listen to me

10 years building companies.
Now, yours.

I didn't learn this in a book. I did it. On the ground.

Sales director, then marketing director. I built processes from scratch in two startups — not on a slide, in the trenches, with real teams and real problems.

Today, three companies trust me as a freelancer: Burgundy Discovery, Thirsty Wine Club, Welya. The next one is yours.

AI, automation, Make, HubSpot — I master them. But the tool is worthless without the business vision behind it. That's where I make the difference: I don't code for the sake of coding, I code so you win.

10+ yearsin startups
Sales directorthen marketing director
2 startupsprocesses built from scratch
3 clientssupported as a freelancer

Want to know what this experience can do for your business?

Book my audit
02 The problem

Your business is running.
But it's leaking time everywhere.

That task you redo a hundred times a week. Out of habit. Never asking yourself if a machine could do it instead. Answer: yes, it can.

You want more revenue. More time. An outside eye that won't just tell you what you want to hear. Digitize, automate, optimize. If even one of these words resonates — you need me.

The robot tasks

You re-enter data, copy-paste, follow up. By hand. Over and over.

The tools that don't talk

CRM, accounting, planning: each in its own corner. You're the bridge between them.

Growth chaos

The more you grow, the more it spirals. Growth creates disorder.

The blind spot

No one internally has the distance to challenge the process. You do it "the way you've always done it."

EVERY company has this problem. If you think yours is the exception — you just haven't spotted it yet.

When I was a director, I was underwater, exactly like you. It took an outside eye to pull me out and give me back some peace of mind. Today, that outside eye is me.

Does even one of these points ring a bell? Then we already have something to talk about.

Book my audit
03 The solution

No magic. A method.
That works every time.

I follow your data's path, from the first click to the reporting. And I make it smooth.

01

Audit

1 to 3 hours with you and your teams. I map your data's path, spot the leaks, and build a custom roadmap.

02

Implementation & testing

I build, I test, I adjust based on real feedback from your teams. Nothing ships until it's been validated on the ground.

03

Team training & adoption

Your teams take ownership of the tool. I train, I explain, I make sure it runs without me.

04

Ongoing support

I stay available to make sure it actually sticks. Follow-up, adjustments, questions — I don't ship and disappear.

The audit is free

Count on 1 to 3 hours with me and your teams. We map the health of your processes and turn it into a custom roadmap. At the end: you work with me, or you walk away with your roadmap. Free, either way.

I don't run audits for fun. I take on cases based on company size, human fit, and business situation — not every case, not all the time.

The 10 questions I ask during the audit

The audit, concretely, is this. Simple questions about your business — and the data that runs it.

01Where does the data come from?
02How does it enter your company?
03Where does it go next?
04What is it actually used for?
05How many people touch it?
06How much time does it take?
07Is it a time-consuming task?
08Can it be automated with existing software?
09Where does the data need to go to track KPIs?
10Does a custom tool need to be built?

This method, applied to your business? It starts with a call.

Book my audit
04 Why now

In 6 months, you'll thank me.
Or regret it.

AI won't wait for you to be ready. It's reshuffling the cards. Now.

You wait

In 6 months, your competitors have taken the lead. And you pay full price to catch up — if you still can.

You act now

In 6 months, your business is faster, more profitable, calmer. And it's your competitors chasing you.

How many companies do you know that vanished for missing the internet train? AI is the same train. It's at the platform.

This is not the moment to hesitate.

Six months goes by fast. Get ahead now.

Book my audit
05 What I've already delivered

3 companies. 3 projects.
3 times it worked.

The method doesn't change. The result is always custom.

Tourism & wine

Burgundy Discovery

COO + CMO · Since January 2026

The full method, applied from day one: full audit, roadmap, custom budget, execution, team training — and I stay on for the long term to answer questions. A 6-month audit of the solution checks that everything holds up.

  • Automatic HubSpot deal creation as soon as a request comes in from the website
  • Automated financial reporting for data tracking
  • Automated emails and replies, including on TripAdvisor
  • Excel sheet filled by hand → now 100% automated
  • Custom-built platform to digitize purchase orders
  • Innovative custom-built platform for the wine club
10h/weeksaved, across all teams
+€60kin revenue vs. last year
Wine club · e-commerce

Thirsty Wine Club

Offer launch · Website & platform

A brand new offer launched from scratch: website, platform, and an innovation the wine club industry had never seen before.

SaaS · Webinars

Welya

CMO · Webinar platform

A custom-built management cockpit: revenue, churn, customer source, UTM tracking. The numbers that matter, finally in one place.

The next case study could be your business.

Book my audit
06 Get started

1 to 3 hours. Free.
And you'll know what to do.

You tell me about your business, with your teams. I spot the leaks. I tell you frankly what I can do — and what I can't. At the end, your roadmap is yours to keep, whether we work together or not.

Book my free audit